Our Story

At Upfill, we have a simple vision in mind: to create natural products that are water mindful. We are an honest, fun, eco-conscious personal care brand that everyone will love to use!
In 2018, we discovered that our personal care products are made up of 60 to 70% water, 10% non-recyclable plastics and 10% harmful chemicals. Let’s help you with the math on this one: this means that the active ingredients represent less than 10% of the products we use. We dug a little deeper and found out that more than 500 million shampoo bottles end up in landfills every year.
Additionally, as personal care products are shipped around the world, the millions of tons of water contained in them are being transported. Imagine the size of the carbon footprint associated with this process. Now multiply that even further for all of the processes associated with the production of every personal care product. The numbers rise up very, very quickly!

All of this is happening when most of us have water available in our taps!.

We knew we had to make a change in the products we used. The transition was definitely not easy. Most “clean” products that we found did not give us the same experience we had, did not give us the desired results or were not really as green or clean as they claimed to be (#greenwashing)!

We did not want to compromise on efficiency and benefits nor on the experience of using fun, colourful and fragrant products.

The solutions we found were either grandma recipes not suited to our daily lifestyles or super luxurious cosmetics. We love our nanas but we had to find something we could trust and that worked for us!

And so...

Upfill was born!


Explore our products

+300

Pre-orders before launch

+7,400 kg

Of plastics and water saved

+200

Turtles & dolphins preserved

Our mission

We combined our backgrounds and expertise in chemical engineering, marketing and entrepreneurship along with our passion to make a change. After more than two years of research, endless months of product development, tons of formulation trials (and errors), hundreds of products tested (never on animals!), we were finally able to create a line that we are proud to present to our community and to you.

We took all the natural ingredients that your body needs and created concentrated formulations in the form of solid bars. Our products give you all the benefits you look for in traditional liquid personal care without any unnecessary water, non-recyclable plastics and

harmful chemicals. Natural ingredients, effective formulations and beautiful scents all combined to give you all the goodness and none of the waste.

Our mission was simple: create honest, effective, eco-conscious products that are fun to use! We can’t wait for you to tell us that we nailed it!

Mariam & Thomas

Our Best Sellers


Scrubbery  -  Solid Body Scrub  -  Upfill  -  Scrubbery  -  Solid Body Scrub  -  Upfill  -
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ScrubberySolid Body Scrub
Regular price AED 59.90
    Dirty Glow  -  Solid Face Mask  -  Upfill  -  Dirty Glow  -  Solid Face Mask  -  Upfill  -
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    Dirty GlowSolid Face Mask
    Regular price AED 74.90
      COCO NUTS FOR YOU  -  Solid SLS-Free Shampoo  -  Upfill  -  COCO NUTS FOR YOU  -  Solid SLS-Free Shampoo  -  Upfill  -
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      Coco Nuts For YouSolid SLS-Free Shampoo
      Regular price AED 41.90 AED 59.90 Sale price
        The Must Haves - Best Seller Pack - Peach Perfect  -  Packs  -  Upfill  -  The Must Haves - Best Seller Pack - Peach Perfect  -  Packs  -  Upfill  -
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        The Must Haves - Best Seller PackPacks
        Regular price AED 309.90 AED 359.90 Sale price
        • The Must Haves - Best Seller Pack - Peach Perfect  -  Packs  -  Upfill  -
        • The Must Haves - Best Seller Pack