About Us

Our Story

At Upfill, we have a simple vision in mind: to create natural products that are water mindful. We are an honest, fun, eco-conscious personal care brand that everyone will love to use!In 2018, we discovered that our personal care products are made up of 60 to 70% water, 10% non-recyclable plastics and 10% harmful chemicals. Let’s help you with the math on this one: this means that the active ingredients represent less than 10% of the products we use. We dug a little deeper and found out that more than 500 million shampoo bottles end up in landfills every year.

Additionally, as personal care products are shipped around the world, the millions of tons of water contained in them are being transported. Imagine the size of the carbon footprint associated with this process. Now multiply that even further for all of the processes associated with the production of every personal care product. The numbers rise up very, very quickly!

All of this is happening when most of us have water available in our taps!.

We knew we had to make a change in the products we used. The transition was definitely not easy. Most “clean” products that we found did not give us the same experience we had, did not give us the desired results or were not really as green or clean as they claimed to be (#greenwashing)!

We did not want to compromise on efficiency and benefits nor on the experience of using fun, colourful and fragrant products.

The solutions we found were either grandma recipes not suited to our daily lifestyles or super luxurious cosmetics. We love our nanas but we had to find something we could trust and that worked for us!

And so...

Upfill was born!